Material driven design is a design method in which based on a material we generate a product or service. In this way we can make, from a material, understanding and studying it, find the best possibility to make sense in a product. In this way we manage to maximize the properties of the material and achieve better performance.
From this methodology rewş was born, the result of the analysis and study of a dynamic material such as LIQUID CRYSTAL INK. Rewş is an interactive beer bottle different from the others we find in the market. Rewş is to understand the bottle as more than a container, and treating it as an interactive and different object.
Appealing to the mood of the end user is what they want to achieve by changing rewş, whose translation from Kurdish is mood, as the beer originated in Iraq, where it is one of the languages spoken, appealing to other cultures and new feelings.
From this methodology rewş was born, the result of the analysis and study of a dynamic material such as LIQUID CRYSTAL INK. Rewş is an interactive beer bottle different from the others we find in the market. Rewş is to understand the bottle as more than a container, and treating it as an interactive and different object.
Appealing to the mood of the end user is what they want to achieve by changing rewş, whose translation from Kurdish is mood, as the beer originated in Iraq, where it is one of the languages spoken, appealing to other cultures and new feelings.
